Essays & Ideas
Long-form perspectives on AI, automotive, creativity, and the work of building companies.
Featured Book
Unlocking the Keys to Automotive Marketing Victory
The definitive guide to automotive marketing strategy. Two hundred pages covering lead generation, sales conversion, digital retailing, and customer retention — written from inside the industry, not from the outside looking in.
The automotive industry runs on habits built for a different era. The dealers who are winning aren't the ones with the biggest budgets — they're the ones willing to rethink every assumption about how they reach, convert, and retain customers.
Most dealers run six to twelve disconnected tools. Each one solves a narrow problem. None of them talk to each other. The result is a customer experience held together by duct tape and manual effort — and leads that fall through the cracks every single day.
Ten stages. Six months. Thousands of marks. The process I developed for creating a single painting is the same discipline I bring to building software — obsessive layering, trusting intuition, and knowing when the thing is done.
The biggest gap in automotive marketing isn't creative. It isn't media buying. It's attribution. Most dealers cannot tell you which ad dollar sold which car. We built an entire company around closing that gap.